Posted on Tuesday, January 16, 2007 Peter Sciretta
We all know that this was in the works. The future of media-on-demand / digital, not HD DVD or Blu-Ray. Everyone knows that this is true. And now Netflix has officially announced that it will offer internet and on-demand movies. No, this is not a lame movie download service like the ones I’ve seen in the past. This is something that will revolutize the way you watch movies.
After two years of development, Netflix’s Watch Now service will launch with more than 1, 000 movies and TV titles, which they say is roughly the same amount the first time it’s DVD by mail service in 1999. Remember the days of those plastic disc? I remember those days when you had to buy or rent a physical thing to play movies or music?
It is very clever. They are offering the service to subscribers any additional fees. The average subscription is $17.99 a month will now receive 18 hours of movies online per month in addition to three DVD at a time plan.
Disney is holding out, but most of the major studios on board. I wonder if Disney had something to do with Steve Jobs and iTunes? No!
Participants must download the browser small (which they claim will take about one minute with a cable connection). They claim that after clicking on the title for the movie will start playing in less than 20 seconds. Users will be able to pause, rewind and fast forward. No lengthy download times.
But what about picture and sound. Well it of course will vary depending on the internet connection. Netflix claims that almost DVD quality can be suspected with a 3MB per second connection.
All we need now is a set-top box, and Netflix will destroy blockbuster. But unfortunately this won’t happen any time soon. The companies plan to integrate such a device in the TiVo and put in the queue. I wonder why?
If you don’t have the Media Center PC may take some time for this to catch on. One must wonder if the new Apple TV product will integrate with this service. I’m guessing not because it is inconsistent with the motives dictated by Apple’s iTunes Movie store.
But I think the big deal out of this announcement is the On-Demand movie rentals with a subscription model. That’s right the wave of the future.
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